Brand identity and packaging brought distinct personalities to three plush lines, connecting expressive graphics, character illustration, and product photography with the way each product is discovered, collected, and enjoyed.

For Loaferz, a Five Below exclusive, a faux bread bag turned four collectible, loaf-shaped plush characters into “Freshly Baked Cuteness.” Perch’d brought licensed and original shoulder plush into a flexible branded packaging system, with magnetic companions designed to come along for the ride. Stretchkins paired a bright, energetic identity with photography that showed how its stretchy plush friends could be worn, hugged, and played with.

Loaferz and Perch’d work completed in-house at Just Play. Stretchkins work completed as a freelancer.