Transformers Classic and the first three Transformers films each called for a distinct graphic approach within their licensing programs.

For Transformers Classic, badges and patterns drew on graphic design and pop culture, mixing vintage 1970s influences with American World War II propaganda and Japanese movie-poster aesthetics.

The movie trilogy artwork paired characters and visual elements from the films with contemporary graphic treatments. Racing-themed concepts added another direction, connecting the robots to their vehicle forms through motorsport-inspired compositions.

Work completed at a previous agency.