The Nut Job 2 licensing style guide connected the sequel with the identity established by the original film while giving licensees a new collection of creative assets.

An evaluation of the earlier guide and artwork in development for the sequel, together with research into competitive graphic trends, informed the creative strategy. Badges, patterns, borders, typography treatments, and iconography translated that direction into assets for consumer products.

The guide’s presentation took its cue from the film’s dilapidated amusement park, carrying a piece of the story into the way the artwork was organized and shown.

Work completed at a previous agency.