The Talking Tom and Friends 2D licensing program explored three distinct visual directions: Minimal, Pop Art, and Coloring Book. Each brought a different side of the characters to life while working within the aesthetics established by Outfit7.

Market research informed the graphic trends behind badges, patterns, borders, typography treatments, and composed icons. Consumer product concepts demonstrated how each visual system could translate across licensed merchandise.

The style guide organized the three collections into a practical resource for licensee partners.

Work completed at a previous agency.