Star Trek Universe Style Guide
The Star Trek Universe licensing style guide brought together the characters and worlds of Star Trek: The Original Series, The Next Generation, and Voyager in one program for the television franchise.
Art direction of 80 vector illustrations focused on capturing the distinctive likenesses of its best-loved heroes and most memorable adversaries. Badges, patterns, and iconography drew on each series’ storylines, visual language, and character relationships, giving licensee partners a broad collection of design assets.
The guide connected three generations of Star Trek while preserving the personality of each series.
Work completed at a previous agency.
Type
Licensing Style Guides & Design Assets
Year
Client
CBS Consumer Products
