SpongeBob’s Where’s Gary? Getaway Sweepstakes needed a campaign identity that could travel from a screen to a store aisle. Logo design and promotional graphics supported The SpongeBob Movie: It’s a Wonderful Sponge, using key art supplied by Nickelodeon.

The campaign extended across posters, web graphics, in-store signage, end-cap and pallet displays, standees, and a winning ticket. Cross-promotional creative for Kellogg’s and Kroger carried the same look into additional retail and promotional settings.