Knotz paired DIY activity with collectible plush, calling for a brand identity and packaging approach that could extend across the product line and its retail presentation.

The packaging program included capsule wraps, PDQ and sidekick displays, instruction manuals, a ruler, a 'designed by' hang tag, and blind bags for surprise accessories. The system also extended to Disney co-branded products, an Amazon-exclusive three-pack, and the Color Twist line, adapting the brand's visual language to new product formats and play experiences.

Work completed in-house at Just Play.