Dexter Packaging Style Guide

Developed a packaging design system for Showtime’s Dexter, using character photography of Michael C. Hall and signature visual elements from the series to establish a recognizable retail identity.

The client specified the required packaging formats, including blister cards, closed boxes, window boxes, and hang tags. Primary white and specialty black executions gave those formats two standardized visual approaches. A packaging standards guide documented design assets, visual treatments, and packaging-format guidance.

Work completed at a previous agency.

Type

Packaging Design & Standards Guide

Year

Client

CBS Consumer Products