Amazing Spider-Man (Evergreen) Style Guide

Developed a broad collection of licensing design elements for Marvel Entertainment's evergreen Amazing Spider-Man style guide, featuring Spider-Man, Spider-Gwen, Miles Morales, Venom, and other characters from the Spider-Man universe.

The creative challenge was to develop graphics for different age groups, from younger kids to older fans and collectors, while maintaining a recognizable Spider-Man identity. Character selection, composition, color, and graphic treatments were tailored to each audience, resulting in a versatile collection of badges, patterns, icons, and supporting design elements for use across a wide range of consumer products.

Type

Licensing Style Guides & Design Assets

Client

Marvel Entertainment

Amazing Spider-Man evergreen style guide: Webbed Wonder character graphic and lettering